The Retailing System

 

WHY RETAIL WITH KLEENEZE

* You can earn a substantial income from retailing. With high retail and volume profit, many people earn up to £1,000 a period without building a team.

* Your testimonial will be authentic and believable.

* Lead from the front - monkey see, monkey do!

* If no products are moved, nobody in your business will earn any money.

* Satisfied customers can often be attracted to join your Kleeneze team.

* Retailing will quickly improve your product knowledge and understanding of company administration procedures.

INCOME PROJECTION

Look to see what income you need and check that you have enough catalogues to achieve it - each catalogue out/in two or three times. (These are typical UK figures - ask your sponsor for Eire)

Cats out / week Orders / week Orders / period Retail Profit Volume Profit Total Income
200 £200 £800 £168 £51 £219
250 £250 £1000 £212 £64 £276
300 £300 £1200 £253 £77 £330
350 £350 £1400 £295 £90 £385
400 £400 £1600 £337 £133 £470
450 £450 £1800 £380 £150 £530
500 £500 £2000 £422 £166 £588
550 £550 £2200 £464 £211 £675
600 £600 £2400 £506 £230 £736
650 £650 £2600 £549 £249 £798
700 £700 £2800 £591 £269 £860
750 £750 £3000 £633 £288 £921
800 £800 £3200 £675 £307 £982
850 £850 £3400 £717 £326 £1043
900 £900 £3600 £760 £345 £1105
950 £950 £3800 £802 £438 £1240
1000 £1000 £4000 £844 £461 £1305

 

WEEKLY TIME PLANNER

Click to download in Adobe .pdf - planner.pdf

TRACK YOUR RETAIL BUSINESS

Click to download in Adobe .pdf - retrack.pdf

CATALOGUE INSERTS / CALL BACK SLIPS

Catalogue inserts

Click to download in Microsoft Word - mcatins.zip

Click to download in Lotus Wordpro - catins.zip

WHAT MAKES RETAILING TICK

Retailing is the core activity that sets Kleeneze apart from other networking companies. Just from retailing the products and building up a solid customer base, anyone can earn from £100 per month to over £1000 per month depending on the time and effort that is put into it. The retail training is covered by the Retail Training Video in the registration kit and your sponsor will also help you through the whole process.

Additional Hints and Tips

PREPARATION
Put address labels on all catalogues, and order forms.
Pack bags the same each time, catalogue and specialogues, order form to the rear, collection day slip to the front.

Personalise your slip to put your name in front of customers at every opportunity.

PLACING
Start local, letter box or present the catalogues ( If you can afford only a few catalogues, then present them and collect them the next day). Presenting is also the solution to most problems encountered while retailing.
Be reliable, friendly and smile.
Respect people and their property.
Take a note book and record where catalogues have been placed

COLLECTING
Check orders have name and address as they are collected
.
Where catalogues are not left out post "Sorry I missed you" slip.
Make sure catalogues are yours - don't collect someone else's in error

ORDERING
Check your order days and load code by reference to your "welcome pack"
.
Collate your order and transfer onto Autoscan (post) or Accrascan (fax) forms.
Preferably, register and order via the Internet - order any day.
Order must arrive by 10.00am (12.00 noon Internet) for next day delivery

DELIVERIES
Check orders against customer order forms. Any errors - check invoice etc (occasional "out of stock" items must be re-ordered )
.
Complete and post Packing Error Advice if necessary (or via Internet).
Use Goods Return Note / Internet Return to send product back - keep copies for your records.
Deliver same day if possible - early evening is best.
Customer receives top copy of order with your label attached.
Refund or replace without question - even if supplied by another distributor.

PAYMENT
Carry loose change
.
Cheques with guarantee card payable to "Kleeneze" - put your Account number on back of cheque.
Credit card slips - check card details and signature

BANKING
Send credit card slips to Kleeneze or "post" via Internet.

Check your Invoice, credit notes and statement balance.
Complete personalised Bank Giro Slip and pay via your local bank

CONSISTENCY Make a plan and stick to it.

REGULARITY Maintain a frequency, your customers will expect you.

RELIABILITY Be there without fail when you say you will be there.

ABOVE ALL Build a base of regular customers - this means keeping records from day 1, getting to know your customer by name and building a relationship with them. Use a cardex file etc to keep track of customer details.

RE-INVESTMENT

FACT OF LIFE ..... You WILL loose catalogues. Some will get wet; some houses are empty; some people are on holiday; some are never in when you call and some people just throw them away!! Certainly, you can minimise loses by presenting the catalogue and using the "Sorry I missed you" slips, but look at this example at the difference between always replacing catalogues immediately versus letting your stock of catalogues dwindle. (Example uses UK figures - Eire not shown but principle is the same)

WITHOUT RE-INVESTMENT

Lets say your plan is to put 150 catalogues out twice a week.......In week 1 this would give sales of £300 and a retail profit of £63.
In week 2 you might have 130 catalogues, week 3 110 and week 4 90. Accordingly your retail and volume profit would give you a
total income for Period 1 of £262.

In Period 2, your stock of catalogues might diminish to 70, 60, 50, and 40 giving a
total income for Period 2 of £91.

In Period 3, your stock of catalogues would diminish further to 30, 20,10 and ooops! giving a
total income for period 3 of just £24.

Expenses over these 3 months are
Interenet charge = £15 (1st month free)
Handling charges = 6 x £3.50 + 2 x £10 = £41

3 period profit = £377 - £56 = £321

WITH RE-INVESTMENT

In this case any lost catalogues are replaced immediately from an extra box of catalogues kept for this purpose.
Now, every week produces the same sales of £300 and a retail profit of £63.
Your retail and volume profit in Period 1 will now be £329, as it will in Periods 2 and 3..

Expenses over these 3 months are
Internet charge = £15
Handling charges = zero
Replacement catalogue costs = 4 @ £25 = £100

3 period profit = 3 x £329 - £115 = £872

Where else can you get this sort of return on an £100 investment?

 

THE FAST TRACK PLAN

Give yourself the best possible start.

The more catalogues you have the quicker you are going to make a profit

An extra 100 catalogues is affordable for most (£115 total investment -IR£130 Eire)

Put those catalogues out and in at least 3 times presenting, or 6 times letterboxing in your first two weeks.

RESULT = £900 - £1450 SALES (UK)

PROFIT APPROX £250 to £450 including volume bonus

 

SUCCESS CHECKLIST

From this section have you:

* Realised the many advantages of retailing.

* Decided on an income you require from retail and calculated how many books are required to achieve this.

* Inserted your retail plan in the weekly planner remembering to give priority to opportunity meetings and trainings.

* Realised the importance of tracking your retail business.

* Prepared and photocopied catalogue inserts / call back slips.

* Purchased an extra Retail Pack and realised the importance of replacing lost catalogues.

 

Orientation - Sponsoring System - Training & Support System

Copyright © Richard Roberts, Don Campbell 2001